Brands we build
We create direct-to-consumer brands from scratch: product, sourcing, positioning, storefront, creative and distribution. We own them, operate them, and develop them for the long term.
Dubai · Brand operator and performance marketing group
We build brands, and the demand behind them.
Harba Media Group owns and develops e-commerce brands, and runs large lead generation campaigns for established companies in insurance and financial services. The same team does both, with the same discipline: sharp copy, precise media buying, and AI in every workflow.
50M+in sales generated across our own brands and our partners' campaigns.
3lines of business: owned brands, lead generation, and brand acquisitions.
2engines of growth run side by side: paid media and a large organic media operation.
What we do
One group, three ways to create value.
We spend our own money on our own brands first. What works there is what we bring to the companies we partner with.
Lead generation
We run high-volume lead generation campaigns for established insurance and financial services companies. Partners get qualified demand at scale, bought and tracked with rigor.
Acquisitions
We acquire DTC brands with a real product and loyal customers, then scale them with our media, creative and operations. If you are a founder considering a sale, we would like to talk.
Expertise
Four things we do very well.
Copywriting
Direct-response copy is the foundation of everything we launch. We study the customer until the message is obvious, then test it until the numbers confirm it.
Paid media
We buy media across the major platforms every day, on our own budgets and for partners. Creative, tracking and optimisation are handled in-house.
Organic media
We run a large organic content operation alongside paid. It builds audiences we own and lowers the cost of every customer we acquire.
AI tooling
AI is part of how we research, write, produce creative, analyse data and run operations. It lets each person on the team deliver the output of many.
Philosophy
A small team of highly competent people, equipped with the best AI tools, outperforms a large one.
We stay deliberately small. Every person here is an expert in their craft and a heavy user of AI. That keeps our productivity very high, our decisions fast, and our partners in direct contact with the people doing the work.
We think in years. We build brands to last, we honour our commitments, and we choose partners we expect to work with for a long time.
Partners
Who we work with.
We are a reliable counterpart: clear briefs, consistent volumes, and payment on agreed terms.
Suppliers and manufacturers
We look for long-term sourcing partners for our brands. We bring recurring orders, clear specifications and volume that grows with each brand.
Insurance and financial companies
We deliver qualified leads at scale, with transparent reporting on volume, cost and quality.
DTC founders
We acquire brands and keep building what you started. Conversations are direct and confidential.
Platforms, networks and service providers
Media platforms, logistics, payments and technology partners that help us operate at scale.